The 2000s is back - this time more comfortable than ever - Reebok Premier Road
Originally launched in the 2000s era, the Reebok Premier Road is one of the brand's most iconic running silhouettes. The new version brings a modernized "tech runner" look inspired by an era when layered materials, dynamic lines and high functionality dominated. A midsole with DMX Lite technology provides soft cushioning and even pressure distribution with every step. An EVA core adds lightness and comfort, while a rubber outsole with durable traction zones provides confidence on urban surfaces. The upper made of breathable mesh, synthetic and TPU elements offers great ventilation, support and an authentic retro-tech look.
The Reebok Premier Road is the perfect choice for lovers of Y2K trends, tech-runner aesthetics and those who want a lightweight, comfortable and futuristic sneaker for every day. Perfect for the city, school, all-day wear and leisure - anywhere you want to combine comfort with distinctive style.
Outfit tip: Team them with cargo trousers, loose parachute pants, joggers or wide-leg jeans. Great with an oversized sweatshirt, technical jacket or basic t-shirt. For a cleaner urban look, try monochrome outfits or neutral tones - Premier Road adds a modern and dynamic touch to the whole look.
Materials
Upper
Suede: leather cut from the back, while the fibers remain on the surface, suede is less prone to damage than nubuck.
Synthetics: unlike textile, synthetic fibers are stronger, more durable and quick-drying.
Coated leather : Precisely crafted leather with a synthetic coating that extends the life of the shoe and makes it easier to maintain.
Sole
Rubber: a material that is very easy to maintain and you will appreciate it especially in rainy weather.
Reebok is a globally recognised brand in the fitness and sportswear industry. Founded in England in 1958, it has a rich heritage that began with J.W. Foster and Sons, known for its innovative running shoes since 1895. In 2021, Reebok became a subsidiary of the Authentic Brands Group and continues to be a market leader offering a wide range of sportswear and footwear. The brand has undergone a transformation to focus on fitness, combining its iconic past with modern technology to revolutionize performance and lifestyle products.
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