#ladiesfirst
Ladies First
As part of street culture, we’re launching a new project not just for ladies, but for everyone who lives and breathes self-expression. At the heart of Queens are values like freedom. including the freedom to wear whatever makes you feel most you. To us, fashion is more than trends; it’s a way to show the world who you are. We love it. We live it. And we believe you’ll love it too.
Streetwear is not for ladies? What?!
We definitely don’t agree with that outdated mindset. Did you know that in our portfolio, women can choose from 69 brands offering dedicated women’s collections and 5 of them are exclusively women-focused? But that’s just the beginning. Who says you have to stick to one section? Browse the menswear too, and suddenly you have 114 brands to choose from. Because #menswearlooksgreatonyou. This hashtag represents a movement we kicked off with Annet X and Veronika, embracing the freedom to wear what makes you feel good regardless of the label. That’s why you’ll often see us featuring products on both girls and boys. Are you a girl who wears menswear? We’d love to see it. Snap a pic and share it on Instagram with #menswearlooksgreatonyou.
Skinny and young girls are prettier
There’s a long-standing belief tied to the fashion industry, but it no longer holds true. At Queens, we celebrate women of all shapes, sizes, and ages. Among our models, you’ll find ultramarathon runners and those who live by the motto “coffee and cake is the best sport.” And guess what? Streetwear suits them all. To every woman out there, whatever your style, pace, or story, you’re a QUEEN. And we see you.
Your mother
At Queens, we believe there are no differences between us. It doesn’t matter if you’ve just graduated, if you’re a mom on maternity leave, or a seasoned pro in your field, what matters is what you bring to the table and your desire to help us make Queens even better. That’s why we offer flexible working hours and part-time opportunities. We care about creating an environment where people feel good, have time for their families, and can enjoy life outside of work. So whether it’s you or your mom, if you’re passionate and ready to grow with us, we’d love to hear from you.
A Promise Is Never a Mistake
We believe in keeping our promises. So when you read our commitments here, know that we truly stand behind them. We don’t always talk about everything we do, but it’s worth highlighting a few examples, like our support for emerging artists and organizations such as #holkyzmarketingu and Women in Business. We also regularly take part in charitable projects. In the past, we’ve supported single mothers and children from children’s homes. We believe in giving back to the community and doing our part to make a difference.
The Faces Behind Queens
You’ve probably noticed our logo shining on many stages and the hashtag #Queens popping up on the Instagram profiles you follow. For us, working with influencers is about more than just visibility. Sure, we think about how to reach as many people as possible, but just as importantly, we ask ourselves whether the people who represent Queens truly reflect what we stand for. We’re real, and we’re proud to have built a community of amazing people who share our values and style.
