Running style in a modern urban design - New Balance 740
Re-introduced in 2024, the New Balance 740 takes the running icons of the early 2000s and reimagines them as a contemporary urban sneaker. The midsole with ABZORBâ„¢ technology reliably absorbs shock and adds comfort even during all-day wear. The breathable knit upper with synthetic reinforcements ensures lightness, stability and a modern technical look. The segmented rubber sole with a distinctive pattern provides a sure step on different surfaces and underlines the dynamism of the entire model.
The NB 740 sneakers are the ideal choice for those who want to combine the comfort of a sports shoe with distinctive Y2K and tech-runner style. They are suitable for everyday wear in the city, for work, school and weekend activities where you want to look trendy and feel comfortable at the same time.
Outfit tip: Goes great with joggers, loose cargo pants and an oversized sweatshirt for a distinctive technical streetwear look. For a cleaner urban look, team them with skinny jeans, a simple T-shirt and a lightweight bomber jacket - the 740 adds a dynamic fashion accent to the whole outfit.
Materials
Upper
Textile: is a lightweight material, which is offered in a very wide color scale and is mainly used for summer footwear.
Synthetics: unlike textile, synthetic fibers are stronger, more durable and quick-drying.
Midsole
ABZORB®: is New Balance's precise combination of foam cushioning and compression structure.
Sole
Rubber: a material that is very easy to maintain and you will appreciate it especially in rainy weather.
Synonymous with comfort and quality in athletic footwear and apparel, the New Balance brand has a rich history dating back to 1906. Originally founded as the New Balance Arch Support Company, it has evolved considerably over the years. Known for its technical innovations such as mixed gel insoles and different shoe widths, New Balance offers products that combine functionality with fashion. The company's commitment to manufacturing in the United States and the United Kingdom is a testament to its dedication to quality and craftsmanship. With sales of $5.3 billion in 2022, New Balance continues to be a key player in the sports industry, catering to athletes and casual users alike.
Returns possible until January 15.