RVCA (read as "Ruca") is an American brand founded in 2001 by designer PM Tenor and professional surfer Conan Hayes. From the beginning, the company has built on the philosophy of combining art, sport and culture, which is reflected in its slogan "The Balance of Opposites". The brand quickly gained popularity not only among surfers and skateboarders, but also among the creative community thanks to its timeless cuts, quality craftsmanship and open approach to artistic freedom. Today, RVCA acts as a platform for independent creatives from around the world, and its products stand out for their modern aesthetic with a laid-back Californian spirit.
Typical of the brand are minimalist silhouettes, natural materials, neutral tones and original graphic elements, often designed by artists from the RVCA Artist Network Program (ANP). Brand ambassadors include model Ashley Smith, artist Mark Oblow and MMA fighter BJ Penn. RVCA appeals to women looking for stylishly clean yet distinctive clothing with a deeper cultural overlay. Ideal for those who appreciate the fusion of fashion with authenticity, art and a free-spirited attitude in life.
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