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Hugo Boss AG, known as BOSS, is a luxury fashion house based in Metzingen, Germany. The company was founded in 1924 by Hugo Boss and initially produced general purpose clothing. Over the years, Hugo Boss has grown to become one of Germany's largest clothing companies, known for its high-fashion clothing, accessories, footwear and fragrances.
The brand operates under two main brands: BOSS, which offers a classic modern look, and HUGO, which focuses on young stylish individuals. Both brands feature individual distinctive styles while maintaining high standards of quality, fit, innovation and sustainability.